Social Media is an aspect of life that I feel like will never decline, as new innovations are created every day. Anyone and everyone is always trying to make their mark on social media, whether it be a company, organization, celebrity, etc. Marketing on social media is a huge part of society today, and we have seen it a myriad of times. For instance, Kim Kardashian started her own interactive game for users to play; the plot being the user being a D-list celebrity trying to work their way up to the A-list. It was a huge hit, and several of my friends played the game and became addicted to it. This example shows that new additions to the social media realm are always being created, with some becoming an instant hit. TikTok fully debuted in September of 2016, under the original name of “Musical.ly.” At first, Musical.ly was a social media platform with the primary intent of users uploading short second videos of themselves lip synching to any song of their choosing. In 2017, the pla...
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